Fun underwear market overwear market
In recent years, with the liberation of people’s sexual concepts, the sex underwear market has gradually emerged and has developed rapidly.According to industry research reports, the sales of the interesting underwear market in 2017 are expected to reach 30 billion yuan, of which online sales have increased by nearly 50%.The market is mainly for female consumers, but the demand for male consumers is gradually increasing.
2017 Interest Underwear Popular Trends
The sexy lingerie style is varied, and in 2017, some trends are very popular.Among them, details such as lace, hollow, silk, and transparency have become the focus of design.In terms of style, sexy, sweet, cute and other styles are covered. The design of more focuses of details and texture has also been welcomed by consumers.
Popular erotic underwear brand in 2017
There are many types of sexy underwear in the market. Among them, brands sold by e -commerce platforms such as Taobao, JD.com, and Vipshop are the mainstream.On the three major e -commerce platforms, the most sales of sexy underwear brands are Ubras, one, AS, etc.
The best -selling sexy lingerie style in the market in 2017
Compared to the changing sexy underwear market, some styles are very popular and have become the best -selling sexy lingerie styles in the market in the year. Among them, high -waisted sexy underwear, comfortable steel rim bra, and maid suit are popular with female consumers.
Analysis
Regarding the trend of sexy underwear consumption, data from e -commerce platforms show that female customers are the main force of the market consumption, of which 26 to 35 years old are the largest consumer groups.In addition, consumers in some cities have gradually heated up consumption in sexy underwear.
Suggestions for selection of sexy underwear materials in 2017
In terms of the material selection of sexy underwear, some materials are relatively transparent and light, such as lace, transparent silk, etc., while other materials are heavier, which is conducive to wrapped body shape.For different consumer groups, you can choose according to factors such as personal body shape, skin sensitivity, and personal taste.
In 2017, Spoken Underwear needs to pay attention to things that need to be noted
Although the design of sexy underwear is more sexy, it is necessary to pay attention to some matters compared to traditional underwear.In particular, you need to pay attention to the method of washing. Special detergents should be used to avoid bacteria during wearing.When wearing, the waist is tight and the shoulder strap is appropriate to ensure comfort and nature, and at the same time to ensure the safety of the dressing process.
In 2017, the price distribution of sexy underwear
There are certain differences in the price of sex underwear. The prices of finished brands that meet fashion and sexy needs are generally high, and they are recognized and loved by some consumers.The relatively civilian brand price is between 75 yuan and 250 yuan. During this period, the style has changed a lot, and the color and size can meet the long tail demand.
2017 Fun Underwear Market Outlook
With people’s attention to sexual health, the sexy underwear market will be more mature and developed.In terms of novel product design, excellent quality, logistics security, customer service, etc., the sex underwear market is destined to become one of the mainstream demand for consumer Internet shopping.
How to choose a sexy underwear that suits you
It is very important to choose a sexy underwear that is suitable for you. Different materials and styles are suitable for different body types and requirements.The correct choice, first of all, it is necessary to emphasize the personal comfort and extent.Secondly, consumers need to understand their physical condition, personality, needs, and personal preferences, so as to choose the most suitable self.